Midpoint is a route optimization tool for home service businesses — landscapers, cleaners, HVAC techs, mobile detailers. Right now, most of them are planning their weekly routes by hand in a spreadsheet, trying to group clients by neighborhood from memory, and one new signup can throw off the whole week. Midpoint automates that — you add a client, their pin drops on a map, you hit one button, and your week’s routes are built, geographically clustered, in the most efficient driving order.